adidas x GirlPower
adidas x GirlPower
adidas presents women’s football kit created for the GirlPower Football Club.
This is the second joint release by GirlPower and adidas.
The kit was designed by Polina Lobanova with the guidance of Ekaterina Sycheva, curator with the Fashion Design Department of the Art and Design School, the Higher School of Economics.
adidas presents women’s football kit created for the GirlPower Football Club.
This is the second joint release by GirlPower and adidas.
The kit was designed by Polina Lobanova with the guidance of Ekaterina Sycheva, curator with the Fashion Design Department of the Art and Design School, the Higher School of Economics.


The home kit is in light blue, and the away kit is black and white.
Both kits are designed with adidas Climacool technology to ensure ventilation and a cool feel even in hot weather, targeting the moisture and drawing exess heat away from the body.
The home kit is in light blue, and the away kit is black and white.
Both kits are designed with adidas Climacool technology to ensure ventilation and a cool feel even in hot weather, targeting the moisture and drawing exess heat away from the body.

  • Vladimir Dolgiy-Rapoport
    Co-founder of GirlPower
    "For us this is a very important step towards the development of women’s football. Together with adidas we demonstrate that it develops not only in the US and Europe, but in Russia as well. Only a few years back, women had no space where they could play football, and no company to play with, but now such spaces started to appear. And we are happy to be a part of this process".
  • Alla Filina
    Co-founder of GirlPower
    "Women playing football are often told: 'Why are you doing this? Football is a men’s sport'.

    For the past four years we’ve been showing that football is not a men’s sport, or a women’s sport, but is simply the best kind of sport. adidas x GirlPower new kit is another confirmation for this".
  • Sergey Shevyrev
    Brand Director of adidas Russia
    "We in adidas believe that creativity can change the game, life, and the world around us. In our partnership with GirlPower we demonstrate this in the context of women’s football. Sport has no boundaries or limitations, no stereotypes or prejudices. More and more women play football, and we are glad that we can contribute to this development by opening up sports spaces, supporting amateur clubs, and taking up joint projects".
  • Mikhail Mashtakov
    marketing consultant, GirlPower
    Launch of adidas x GirlPower's first ever kit created such a huge media buzz that making the second launch even louder was not an easy task, which we ended up solving with ease. Collaboration with top designers, photographers and influencers, who are football club players at the same time, created the perfect marketing mix. Starting from today we can say that GirlPower is now known all over the world.


  • Vladimir Dolgiy-Rapoport
    Co-founder of GirlPower
    "For us this is a very important step towards the development of women’s football. Together with adidas we demonstrate that it develops not only in the US and Europe, but in Russia as well. Only a few years back, women had no space where they could play football, and no company to play with, but now such spaces started to appear. And we are happy to be a part of this process".
  • Alla Filina
    Co-founder of GirlPower
    "Women playing football are often told: 'Why are you doing this? Football is a men’s sport'.

    For the past four years we’ve been showing that football is not a men’s sport, or a women’s sport, but is simply the best kind of sport. adidas x GirlPower new kit is another confirmation for this".
  • Sergey Shevyrev
    Brand Director of adidas Russia
    "We in adidas believe that creativity can change the game, life, and the world around us. In our partnership with GirlPower we demonstrate this in the context of women’s football. Sport has no boundaries or limitations, no stereotypes or prejudices. More and more women play football, and we are glad that we can contribute to this development by opening up sports spaces, supporting amateur clubs, and taking up joint projects".
  • Mikhail Mashtakov
    marketing consultant GirlPower
    Launch of adidas x GirlPower's first ever kit created such a huge media buzz that making the second launch even louder was not an easy task, which we ended up solving with ease. Collaboration with top designers, photographers and influencers, who are football club players at the same time, created the perfect marketing mix. Starting from today we can say that GirlPower is now known all over the world.
The kit will be presented at the adidas Creators Base in the Museum of Moscow, on 21 June.

The program includes two photo exhibitions, customization zone, EXOS functional training, public talk, and a show by the singer Suzanna.
The kit will be presented at the adidas Creators Base in the Museum of Moscow, on 21 June.

The program includes two photo exhibitions, customization zone, EXOS functional training, public talk, and a show by the singer Suzanna.
Media accrediation
+7 925 226-1601
women@tagsport.ru
+7 916 731-6795 Valeriya.vaganova@adidas-group.com
Museum of Moscow
Zubovskiy sq, 2
GirlPower
GirlPower ­- is a women’s football school set up in 2014. Women who never played football, as well as women with football experience come to train with us.

Players of GrilPower FC are women of various professions ­- jounalists, rescure workers, lawyers, producers, doctors, and much more. Over 300 women train at GirlPower. Five teams of the GirlPower School take part in a number of football tournaments. In 2018, GirlPower FC participated in the Russian Football Cup.

The club attracts much attention from Russian and international press: GirlPower FC players appeared on the cover of the Moscow Times, and were featured in The Guardian’s story as well as in many other media.

In Spring 2018, GirlPower appeared in the World Cup issue of the SoccerBible, one of the world’s leading football media.
adidas Football
adidas is the global leader in football. It is the official sponsor/official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Manchester United, Real Madrid, FC Bayern Munich, Juventus, and AC Milan. Some of the world’s best players also on the adidas roster are Leo Messi, Paul Pogba, Gareth Bale, Karim Benzema, Roberto Firmino, Thomas Müller, Luis Suárez, James Rodríguez, Diego Costa, Mesut Özil, Renato Sanches, and Julian Draxler.